Axio Development

Seminars as a Sales and Marketing Tool

Course Overview

Seminars and workshops are a fantastic way to increase your sales by leveraging attendees as a marketing asset. Acquire new customers and build relationships.

This course will show you how to harness the power of seminars and workshops to amplify the effectiveness of your sales process. A seminar can be used to acquire new customer relationships and add value to existing relationships (with both customers and prospects).

  • Seminars as a part of your sales process
  • Understanding what you are selling
  • To charge, or not to charge
  • When, where and for how long – the logistics of the seminar
  • Choosing a topic
  • Giving it all away
  • The importance of a model
  • Structuring your content
  • Handling questions and interruptions
  • Who should present your seminar
  • Promoting your event
  • The use of e-mail and social media

This course is suitable for:

  • All who have the responsibility for promoting the business and its products/services

Would you like to find out more?

Questions about the Seminars as a Sales & Marketing Tool

By the end of this course, participants will have:

  • Understood how seminars can help drive new business growth
  • Developed a practical model for the planning of a seminar
  • Completed a key message analysis
  • Structured content and activity
  • Practiced delivery
  • Handled questions
  • Planned their next or first seminar

If you want to find a new way to promote your business and develop a brand image then this course is for you.

This is a one day fully interactive course.

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