Seminars as a Sales and Marketing Tool
Course Overview
Seminars and workshops are a fantastic way to increase your sales by leveraging attendees as a marketing asset. Acquire new customers and build relationships.
Course Description
Seminars Course Outline
Suitable For
Course Description
This course will show you how to harness the power of seminars and workshops to amplify the effectiveness of your sales process. A seminar can be used to acquire new customer relationships and add value to existing relationships (with both customers and prospects).
Seminars Course Outline
- Seminars as a part of your sales process
- Understanding what you are selling
- To charge, or not to charge
- When, where and for how long – the logistics of the seminar
- Choosing a topic
- Giving it all away
- The importance of a model
- Structuring your content
- Handling questions and interruptions
- Who should present your seminar
- Promoting your event
- The use of e-mail and social media
Suitable For
This course is suitable for:
- All who have the responsibility for promoting the business and its products/services
Would you like to find out more?
Questions about the Seminars as a Sales & Marketing Tool
By the end of this course, participants will have:
- Understood how seminars can help drive new business growth
- Developed a practical model for the planning of a seminar
- Completed a key message analysis
- Structured content and activity
- Practiced delivery
- Handled questions
- Planned their next or first seminar
If you want to find a new way to promote your business and develop a brand image then this course is for you.
This is a one day fully interactive course.
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